he personal guarantee has long been a nonstarter for certain searchers who would otherwise jump at the opportunity to buy a business with an SBA loan.

And in many cases, such searchers are higher net worth, older, more seasoned and so actually pretty well qualified to succeed at business ownership.

But the prospect of losing their assets, their home, is just too much risk to accept. Understandably.

Well today's guests have launched an insurance product to help mitigate this risk:

Personal guarantee insurance, or PGI.

‍Brendan Burdette and Ryan Conner have founded Braddock Road Insurance Corporation, or BRIC, to bring PGI to the SBA business buyer market.

And they're not alone; another startup is due to launch their PGI product in the months ahead.

And by the way, this isn't pie-in-the-sky; PGI already exists in the UK and other markets.

So watch this space. If PGI takes off here, the effect on our market could be dramatic, and could finally enable those of you who would stay on the sidelines to get in the game.

Here are Ryan Conner and Brendan Burdette, founders of BRIC.