Building Your Personal Buyer Brand (in a Sea of Searchers)

Most self-funded buyers never get traction because they blend in.

Brokers dismiss them as “just another inexperienced searcher,” sellers don’t feel a connection, and lenders hesitate to back them.

This session is about creating a personal buyer brand that makes you memorable, credible, and compelling, so you get noticed, get backed, and ultimately, get chosen.

We’ll cover:

• Why many buyers get dismissed as tire-kickers
• How to reframe perceived first-time searcher weaknesses as a strength
• How to position yourself to stand out and be taken seriously
• Why your personal buyer brand is just as important as your deal box