The "Plant Your Flag" Strategy: Build an Empire with ETA + Franchising

Learn how to enter a franchise system in order to execute a programmatic acquisition strategy once you're on the inside.
Aired
Thursday, August 7, 2025
The "Plant Your Flag" Strategy: Build an Empire with ETA + Franchising
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In the May 1st webinar on How to Build a Franchise HoldCo, host Connor Groce mentioned how many acquisition-minded entrepreneurs are entering franchising through the strategy of "Planting Your Flag": purchasing new territories in a franchise system intentionally to execute an acquisition strategy once your foot is in the door.

We received a lot of feedback and interest on the topic and decided it warranted a deep-dive in a webinar of its own.

In this webinar you'll learn:

  • What the "Plant Your Flag" strategy is
  • The types of searchers for whom it makes sense
  • How to evaluate franchise opportunities with this strategy in mind
  • Funding strategies for franchise acquisitions
  • Stories of "Flag Planters" who have executed this strategy and seen wild success

Connor Groce has owned or operated franchise units in multiple systems. He has grown his own portfolio through multiple successful acquisitions and learned the power that acquisitions can play in long-term value creation.

Register to Watch