oy did today's guest uncover an interesting opportunity.

Ania Aliev bought a business in AED sales and servicing. You'll learn what that looks like in our conversation.

But suffice it say that this is recurring revenue in a fragmented industry, and an industry that PE is starting to take notice of. Ania's timing seems fantastic.

Not only that, Ania's business Life Support Systems enjoys a strong moat, one that enabled her to introduce a powerful new pricing model. We unpack it.

Finally, and not least, the business serves a mission; it's in the name. Financial opportunity aside, Ania is building an organization that helps save lives. She wanted just such a business.

All of this appeal explains why she fought so hard to close on it.

We hear Ania's incredible story of working her deal while in labor.

She clearly saw the now-or-never nature of the opportunity, what it could mean for the very person she was about to bring into the world, and she pushed to seize it.

Fair to say that Ania's success with this company will be well-earned.

Here she is, Ania Aliev, CEO of Life Support Systems.