egular listeners of Acquiring Minds have heard interviews with searchers who layer their ETA journey with a philosophy or an approach.

Recall Sarah Chiles & Matthew Ferguson of a few weeks ago, who are using ETA to protect the local fabric of their native Aspen, Colorado. We called it a hometown holdco.

Chase Murdock is building a holdco of businesses based in the Salt Lake metro.

And you've heard about entrepreneurs like John Mahony who want to build a holdco specifically for veterans to come be operators and equity holders.

Then there's Chris Fredericks, who has made employee ownership a key tenet of his ESOP holdco.

Well today's guest is bringing impact to ETA.

Adam Rao comes from the world of B-corps and general benefit corporations (GBCs), and saw buying a business as a novel approach to building double-bottom-line enterprise value.

We unpack his vision here.

A vision which is coming to fruition. Adam and his partner acquired a business that had flatlined due to Covid. No revenue for 15 months when they bought it.

In three years and with one bolt-on acquisition, they've grown revenue from zero dollars to over $6m.

Listen for how Adam thought about — and protected — his downside when taking a flier on a zero-revenue business.

Here he is, Adam Rao, owner of Triple20.