oday's guest was seeing sales at the business he'd just bought decline — fast.

He was within months of the precipice.

In our conversation, Ryan Adams explains how he not only pulled back from that precipice, but turned the business into a thriving machine.

The business sells a premium paint brand, Rhino Shield, to home owners.

They also then do the painting, but as you'll here this is not a traditional painting company, with tight margins delivering a commoditized service.

The pricing, positioning, and sales process are all different.

What also feels different and surprising, is that Ryan doesn't see it as a painting business at its core.

It's a marketing & sales organization.

We spend a lot of time on how Ryan improved his sales process, and built an optimized marketing funnel.

By doing so, he took revenue from a critical level of $1.1m across 7 months to $1.2m per month.

This point about being a marketing & sales org is key for a couple reasons.

First, it might shift how you think about home service businesses.

Whereas many people think of home services as all about managing crews and operations, and that you should be drawn to that work to get into home services, maybe instead ask if yourself if you love digital marketing, if you're drawn to sales.

And if so, home services could be a fit.

Second point is about opportunity.

As you know the highest profile home services like HVAC and plumbing are competitive online, the digital marketing for those industries is already on point.

But there are likely many other home service categories, like Ryan's, where there's still not much digital marketing sophistication.

And if you come in with a skillset to optimize a funnel and sales scripts, I'd guess you can grab marketshare fast.

See if homes services, from that angle, entices you.

Here is Ryan Adams, owner of Rhino Shield of Florida.