lower shops. One of those types of businesses that we avoid, like a bakery or restaurant.

They are hard businesses, often driven by passion more than profit, and therefore don't generate much of the latter.

Well today's story is how Michael Jacobson, outsider to the flower industry, saw his uncle's 45-year-old, barely-profitable flower shop and decided to buy it.

And since then has grown it from a paltry $600k in annual flower sales to $9.5m.

French Florist original office
Original office when Michael took over

I wouldn't have believed that a single flower shop could do that much volume.

This is a fascinating story, and it might make you linger over those flower shop listings you probably ignored on BizBuySell.

Michael is now aiming to parlay the tech that he built & playbook that he wrote for his uncle's shop into a national franchise brand.

French Florist: the Starbucks of flower shops.

French Florist interior
Inside the French Florist of today

If he's successful, it could be disruptive to his industry.

And it makes me wonder what other dismissed, overlooked industries might be ripe for disruption.

And disruption not from Silicon Valley, but from acquisition entrepreneurs like Michael, like you.

Entrepreneurs who buy a small business, arrive to an industry with fresh eyes, question the received wisdom, and are eager to improve their acquisitions.

Maybe I'm stretching, but today is at least one example; Michael fits this profile exactly and he is making moves in a $19 billion industry.

See what you think, and enjoy this remarkable story of Michael Jacobson and French Florist.