Saying No to CEO Roles, Yes to Ownership

July 14, 2025
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fter serving as CEO of an HR firm that she grew and helped shepherd to a nice exit, today's guest was looking for her next thing.

Investors and bankers were now eager to work with Marci LaRouech, wanting her to come run other HR platforms for them and do it all over again.

But Marci now had money in the bank and, more importantly, a desire to do something at her own pace, by her own rules.

So she set out on a search to buy her own business in the HR space.

Ultimately what she bought might surprise you:

An HR consulting firm that was quite small at less than $1m in revenue, with but a single full-time employee beyond the owner. The rest, 1099s.

Listen for our discussion as to why buying this business made sense to Marci.

After all, at that small size, and with Marci's own deep network and comprehensive knowledge of the industry, is this not a case where starting something from scratch instead could have made sense? (Spoiler: no.)

Lots of themes informed her decision, including:

  • wanting to work on not in the business;
  • when time is more valuable than money;
  • the power of buying a business at a low multiple and at great terms;
  • and, the value of certain contracts that Marci believes hold the key to accelerated growth.

OK, please enjoy this conversation with Marci LaRouech, owner of Seay HR.

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Saying No to CEO Roles, Yes to Ownership

Accomplished CEO Marci LaRouech sought to build a business without investor pressure. A sub $1m HR firm was the way.

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Key Takeaways

Introduction

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A

fter serving as CEO of an HR firm that she grew and helped shepherd to a nice exit, today's guest was looking for her next thing.

Investors and bankers were now eager to work with Marci LaRouech, wanting her to come run other HR platforms for them and do it all over again.

But Marci now had money in the bank and, more importantly, a desire to do something at her own pace, by her own rules.

So she set out on a search to buy her own business in the HR space.

Ultimately what she bought might surprise you:

An HR consulting firm that was quite small at less than $1m in revenue, with but a single full-time employee beyond the owner. The rest, 1099s.

Listen for our discussion as to why buying this business made sense to Marci.

After all, at that small size, and with Marci's own deep network and comprehensive knowledge of the industry, is this not a case where starting something from scratch instead could have made sense? (Spoiler: no.)

Lots of themes informed her decision, including:

  • wanting to work on not in the business;
  • when time is more valuable than money;
  • the power of buying a business at a low multiple and at great terms;
  • and, the value of certain contracts that Marci believes hold the key to accelerated growth.

OK, please enjoy this conversation with Marci LaRouech, owner of Seay HR.

About

Marci LaRouech

Marci LaRouech

Show Notes

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Accomplished CEO Marci LaRouech sought to build a business without investor pressure. A sub $1m HR firm was the way.

Topics in Marci’s interview:

  • Leading Makai HR through growth and exit as CEO
  • 2 reasons she likes project work
  • Comparing HR consulting and PEO business models
  • Acquiring Seay HR with 40% seller financing
  • Leveraging associations and networks for client growth
  • Building a strong team for high-touch HR service
  • Growth in fractional HR work
  • Becoming the leading HR firm for the pest control industry
  • How AI can be useful for human resources
  • Ease of hiring in HR

References and how to contact Marci:

Work with an SBA loan team focused exclusively on helping entrepreneurs buy businesses:

Get complimentary due diligence on your acquisition's insurance & benefits program:

Download the New CEO’s Guide to Human Resources from Aspen HR:

Connect with Acquiring Minds:

Edited by Anton Rohozov
Produced by Pam Cameron

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Episode Transcript

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