rand is not a feature of businesses we typically see down here in the lower, lower middle market.

Sure, there might be some local name recognition for that plumbing business.

But a true consumer brand, one that anchors its product or service in quality that means enough to command premium prices — a business like this is unusual.

Well, one of the most respected small business acquirers in our world — Chenmark — recently bought just such a business.

And Philip Hussey, who sourced and now runs it, is here to tell us all about Thos. Moser and the process to acquire it.

Thos. Moser is a high-end furniture maker.

Think $10,000 dining room tables.

Think, the sort of desk that Steve Jobs would buy for his home office.

This is a IYKYK company and brand. And Philip's role now will be to take it to a wider audience.

I comment to him about how this fundamentally consumer product company seems atypical for Chenmark.

Philip's answer is that, on the contrary, durability is what Chenmark cares most about.

And Thos. Moser the company has demonstrated that.

And then when you consider that the craftsmanship of Thos. Moser products is intended that they might endure 100 years, you see how the spirits of the two companies rhyme.

Here is Philip Hussey, CEO of Thos. Moser.