Key Points From the Interview
oday's story has a few distinctive details.
The business is remote, but with a team concentrated in Romania.
The business model: SEO for personal injury attorneys.
Also, the protagonists of the story are a husband and wife team.
Husband Grant Hensel, already a successful entrepreneur, searched for the business that wife Julia now operates.
The couple met over their mutual love of entrepreneurship, and today they both are living that dream.
A few other details to listen for:
- Getting a 2x multiple on a $1m SDE business.
- Winning a deal due to values alignment.
- The joys of having a seller who not only allowed them to meet the entire team pre-close, but had the clients sign new contracts with Grant and Julia. Talk about de-risking a transition.
- Buying a business off Flippa.
- Acquiring with a contrarian thesis around SEO.
- And, how to stand out in the hyper-competitive world of digital agencies.
If you are interested in buying a digital or marketing agency, also check out the recent interview with Scott Alexander, where we spend time unpacking the category in general.
OK, here are Julia Hensel, owner and CEO of Lexigate, and Grant Hensel, managing partner of Entrepreneurial Capital.
