oday's guest had near perfect business-buyer fit.

Brian Hartman had helped build 2 tree businesses in the Atlanta area when he decided to buy himself a business.

He considered other industries during his search, but when he an opportunity to buy a tree business came along, he pounced.

That decade-plus in the tree industry was a big part of how Brian could hit the ground running in his acquisition.

He almost doubled it his first year of ownership.

But notice I said part of how he did this.

Yes, Brian has what you might call unfair advantages that accelerated his progress.

But there is a lot that Brian did that someone from outside the tree business could also do.

Listen for how he dialed in his digital marketing.

Also, he's recently acquired a second business, halfway across the country, where he does not have a network.

So there is a lot to be learned from Brian's experience even for those of you who don't want to acquire a business in the industry you come from.

You'll hear us mention Adrian Pinto a few times, who invested in Brian to help supercharge the growth.

I'm proud to say that Brian & Adrian met through Acquiring Minds; Adrian's past 3 interviews are linked in the show notes.

OK, here is Brian Hartman, owner of Northside Tree Professionals.