he world of small business was not unfamiliar to Danyelle Nys.

She'd worked in small businesses for years, including at an asphalt business she thought she'd one day run.

When that didn't pan out, she started looking for her next thing.

And when she discovered she could buy an existing small business, she said to herself — and to her fiancé and her mother — I can do this.

And do this, she did.

Not to say that it was easy.

Danyelle had to push through self doubt and limiting beliefs the whole way — including right up until today.

She credits a blunt quote by Lelia Hormozi to giving her strength when imposter syndrome reared its head.

Ultimately, Danyelle acquired a home staging business that plays in Seattle's luxury real estate market. (Listen for what she paid.)

The business did $1.6m in revenue in 2024, under the previous owner.

Danyelle quickly started investing in more inventory and people, and Decorous is on track to do $2m in 2025, a 25% increase in Danyelle's first year of ownership.

Here she is, Danyelle Nys, owner of Decorous Home Staging.