Key Points From the Interview
oday's guest had already had a very successful career when he turned his sights to buying a business.
Adam Goldberg had started young, worked hard, and run 2 multimillion dollar businesses over his 30-year career.
So after a significant liquidity event in his mid-50s, he tried retiring. Condo in Florida, walking his dog, etc.
That didn't last long.
And when he got back in the game, it was with a struggling, nearly-shuttered candle manufacturer in his native Montreal.
The business had been doing $5m in sales at its height; when Adam looked at it, it was down to $1m.
This was going to be a turnaround.
But even going in eyes-wide-open, and even with decades of relevant experience in wholesaling and product, Adam underestimated just how hard it would be.
We unpack why it was difficult, where he made mistakes, and how he finally stabilized the business.
A fascinating story and perspective from someone who is probably a couple decades further along than you, with an impressive career already, and a reminder that even he found buying a small business to be a challenge.
Here is Adam Goldberg, owner of Seracon.
