$2 Million of Fun: Big Margins in Little Kids

August 28, 2025
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T

he business that today's guest bought is not the typical searcher target.

But when you hear the numbers, you may wonder if it should be.

Daniel Batista bought an indoor play center for kids. Imagine 10,000 square feet, a giant mazey play structure, a ball pit, an arcade, and a cafe for the parents.

This business boasts 50% net margins — which was frankly hard for me to believe.

And Daniel and I spend time on the characteristics that make this single-location business so profitable.

It is an outlier, Daniel believes. Most play centers are not nearly so successful.

But it still makes you wonder if this category is a hidden gem.

This is also fundamentally a retail business, which means that there's a ceiling on the amount of revenue a single location can generate. And so uncapped growth needs to come from a multi-unit strategy. We talk about how Daniel envisions building second and third locations de novo.

Finally listen for Daniel's philosophical point about buying a business. After looking at "boring" businesses for months — the sweaty, tradesy stuff — he just couldn't get excited about the prospect of buying one. So he decided to narrow his target industries to those that did excite him.

Which meant his deal flow would slow dramatically. But happily for Daniel, the right one did show up.

Here he is, Daniel Batista, owner of Candeeland Downey.

Read MoreStories

$2 Million of Fun: Big Margins in Little Kids

Despite tight search criteria, Daniel Batista found a business that excited him. The eye-popping margins were a bonus.

Key Takeaways

Introduction

Listen to the introduction from the host
T

he business that today's guest bought is not the typical searcher target.

But when you hear the numbers, you may wonder if it should be.

Daniel Batista bought an indoor play center for kids. Imagine 10,000 square feet, a giant mazey play structure, a ball pit, an arcade, and a cafe for the parents.

This business boasts 50% net margins — which was frankly hard for me to believe.

And Daniel and I spend time on the characteristics that make this single-location business so profitable.

It is an outlier, Daniel believes. Most play centers are not nearly so successful.

But it still makes you wonder if this category is a hidden gem.

This is also fundamentally a retail business, which means that there's a ceiling on the amount of revenue a single location can generate. And so uncapped growth needs to come from a multi-unit strategy. We talk about how Daniel envisions building second and third locations de novo.

Finally listen for Daniel's philosophical point about buying a business. After looking at "boring" businesses for months — the sweaty, tradesy stuff — he just couldn't get excited about the prospect of buying one. So he decided to narrow his target industries to those that did excite him.

Which meant his deal flow would slow dramatically. But happily for Daniel, the right one did show up.

Here he is, Daniel Batista, owner of Candeeland Downey.

About

Daniel Batista

Daniel Batista
Daniel Batista

Show Notes

Episode Transcript

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