he flooring industry.

Businesses here are typically anchored by a retail location selling wood, vinyl, tile, carpet to a mix of residential and commercial customers.

Flooring is not a highly favored industry in the world of home services buyers, which we discuss with today's guest Jacob VosWinkel.

But despite the perceived weaknesses, Jacob loves his adopted industry.

He bought a sizable flooring store, which he was able to get his hands on because he opened his search to tertiary markets he was willing to move to.

His store is in Jacksonville, North Carolina, a town of 70,000 about two hours east of Raleigh.

In the year and a half since buying the business, Jacob is on track to have grown it 50%.

Flooring is a highly fragmented industry — one of the things Jacob likes about it — but that 50% growth has actually been all organic to date.

We spend time on the levers in his business, and flooring generally.

Now as bright as the future looks, Jacob is realistic about his path and the sacrifice it requires. (He's spending his weeks at the business in North Carolina, flying back to Austin to see his fiancé on weekends.)

Jacob and I consider this path of buying a business, what it really takes, and we explore the merits of building something big vs. maintaining a great $1m-SDE lifestyle business. Listen for that at the end of our interview.

Here he is, Jacob VosWinkel, owner of Floors Galore.