Surviving the Nightmare: Sales Plunge 95%

May 11, 2023
Listen in Apple Podcasts appListen in SpotifyListen in Apple Podcasts appListen in SpotifyRSS address of the Acquiring Minds podcast feed
J

esse Safir bought a printing business in Manhattan in 2019.

9 months into his acquisition, things were going well.

Then Covid descended, and overnight the sales faucet just turned off.

And when I say "overnight"... Jesse's sales plunged 95% in literally 2 days.

So, this is the story of one acquisition entrepreneur's march through a generation-defining moment, how he held on and was able to come out the other side.

Now, Jesse actually doesn't yet take survival for granted; maybe he never will having been so close to death.

But sales are approaching pre-Covid levels, so there is cause for optimism.

My favorite part of this interview is when Jesse talks about a trial exposing whether you truly like your work. If the going gets tough, really tough, and you're still into it, you got yourself a vocation.

When I ask about Jesse's future plans in small business in light of his near-death experience, he answers:

"I really like owning and running a small business. I want to own more. I will own more." How's that for a natural owner-operator. Here he is, Jesse Safir, owner of ABG Print.

Read MoreStories

Surviving the Nightmare: Sales Plunge 95%

9 months after Jesse Safir bought a printing biz, Covid cratered it. 3 years later, sales are nearing pre-Covid levels.

Key Takeaways

Introduction

Listen to the introduction from the host

esse Safir bought a printing business in Manhattan in 2019.

9 months into his acquisition, things were going well.

Then Covid descended, and overnight the sales faucet just turned off.

And when I say "overnight"... Jesse's sales plunged 95% in literally 2 days.

So, this is the story of one acquisition entrepreneur's march through a generation-defining moment, how he held on and was able to come out the other side.

Now, Jesse actually doesn't yet take survival for granted; maybe he never will having been so close to death.

But sales are approaching pre-Covid levels, so there is cause for optimism.

My favorite part of this interview is when Jesse talks about a trial exposing whether you truly like your work. If the going gets tough, really tough, and you're still into it, you got yourself a vocation.

When I ask about Jesse's future plans in small business in light of his near-death experience, he answers:

"I really like owning and running a small business. I want to own more. I will own more." How's that for a natural owner-operator. Here he is, Jesse Safir, owner of ABG Print.

About

Jesse Safir

Jesse Safir
Olivia Rhye
Product Designer

Show Notes

Episode Transcript

Show Transcript
Hide Transcript

Listen instead of watch

Register for the live Q&A
Jesse Safir
on
<date>
Subscribe to newsletter
Subscribe to receive the latest blog posts to your inbox every week.
By subscribing you agree to with our policies.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.