Micro-Acquiring to $300k SDE on 5 Hours Per Week

November 27, 2024
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oday's story is not about a single, life-changing acquisition that sets the protagonist on a new path.

Instead it's about 5 very small acquisitions that today's guest has gradually built into an enviable lifestyle business.

Link Moser has been a web guy going back to the nineties, when he landed his first small business clients for web design and hosting.

But it wasn't until 2017 that the current incarnation of his business really took shape.

That year he bought 35 clients from a local solopreneur who was earning hosting & design fees to the tune of about $35,000 per year.

Small potatoes, but Link got great terms on this deal, and he felt like he was onto something.

7 years and 4 micro-acquisitions later, Link has assembled a portfolio of web hosting & design clients that will generate north of $200k of SDE for him this year, then rise to $300k of SDE next year when earnout payments on his deals end.

Oh and by the way, at this stage Link works 5, maybe 10, hours per week.

So while this isn't a story of millions of dollars, it is a story of buying your way to, I'll call it, almost-passive income.

And Link believes he could grow bigger, if he chose. To $700k SDE, even $1m SDE, if he kept cranking his model. He's just a little over it, actually.

Listen for that bit. It's valuable to hear from someone who has achieved passive income reflect on how it's not all it's cracked up to be.

Please enjoy this interview with Link Moser, owner of Windhill Design.

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Micro-Acquiring to $300k SDE on 5 Hours Per Week

Link Moser built a nearly-passive business portfolio by acquiring tiny web design & hosting shops on favorable terms.

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Key Takeaways

Introduction

Listen to the introduction from the host
T

oday's story is not about a single, life-changing acquisition that sets the protagonist on a new path.

Instead it's about 5 very small acquisitions that today's guest has gradually built into an enviable lifestyle business.

Link Moser has been a web guy going back to the nineties, when he landed his first small business clients for web design and hosting.

But it wasn't until 2017 that the current incarnation of his business really took shape.

That year he bought 35 clients from a local solopreneur who was earning hosting & design fees to the tune of about $35,000 per year.

Small potatoes, but Link got great terms on this deal, and he felt like he was onto something.

7 years and 4 micro-acquisitions later, Link has assembled a portfolio of web hosting & design clients that will generate north of $200k of SDE for him this year, then rise to $300k of SDE next year when earnout payments on his deals end.

Oh and by the way, at this stage Link works 5, maybe 10, hours per week.

So while this isn't a story of millions of dollars, it is a story of buying your way to, I'll call it, almost-passive income.

And Link believes he could grow bigger, if he chose. To $700k SDE, even $1m SDE, if he kept cranking his model. He's just a little over it, actually.

Listen for that bit. It's valuable to hear from someone who has achieved passive income reflect on how it's not all it's cracked up to be.

Please enjoy this interview with Link Moser, owner of Windhill Design.

About

Link Moser

Link Moser

Show Notes

Link Moser built a nearly-passive business portfolio by acquiring tiny web design & hosting shops on favorable terms.

Topics in Link’s interview:

  • Learning to build websites in the 90’s
  • Starting a web design/hosting business
  • Sending out letters to target businesses
  • Acquiring other digital marketing agencies nearby
  • Integrating the businesses he bought
  • Customer attrition rates during transition
  • Getting bored with passive income
  • Considering buying a traditional, non-digital business 
  • Willingness to sell his own business
  • Pros and cons of remote work

References and how to contact Link:

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