few weeks ago you heard Matt Railla talk about buying a termite business.

Well today we'll go one better.

Derek Croft left the prestigious management consulting firm Bain to buy a small business.

And after looking at hundreds, the one he fell in love with was... LiceDoctors.

This lean, high-margin business sells in-person lice treatment services to the tune of $3m nationally every year.

And if that numbers surprises you, consider that it comes out to only about 17 orders per day across the entire US.

17 daily orders when 6 to 12 million children each year get head lice, according to the CDC.

So with a growth orientation, and pulling a few key levers, it doesn't seem unreasonable to imagine 17 daily orders growing to, say, 50. Which would mean a tripling of the business to $9m in annual sales.

This was a business started by two women who were doing lice treatment, and grew a business around themselves over 15 years. The classic pattern of technicians who incrementally, gradually built a business.

Which is wonderful — but process, growth marketing, KPIs, technology, probably weren't their orientation. They are Derek's, so his acumen injected into a robust platform makes him feel like the sky is the limit. (His words.)

Do you see why he got excited about lice?

Here he is, Derek Croft, owner of Lice Doctors.