High Margin & Big Upside in Lice Treatment

November 25, 2024
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few weeks ago you heard Matt Railla talk about buying a termite business.

Well today we'll go one better.

Derek Croft left the prestigious management consulting firm Bain to buy a small business.

And after looking at hundreds, the one he fell in love with was... LiceDoctors.

This lean, high-margin business sells in-person lice treatment services to the tune of $3m nationally every year.

And if that numbers surprises you, consider that it comes out to only about 17 orders per day across the entire US.

17 daily orders when 6 to 12 million children each year get head lice, according to the CDC.

So with a growth orientation, and pulling a few key levers, it doesn't seem unreasonable to imagine 17 daily orders growing to, say, 50. Which would mean a tripling of the business to $9m in annual sales.

Do you see why he got excited about lice?

Here he is, Derek Croft, owner of Lice Doctors.

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High Margin & Big Upside in Lice Treatment

Derek Croft bought a $1m SDE business with a national footprint in an unusual niche. Just don't call him The Lice King.

Key Takeaways

Introduction

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few weeks ago you heard Matt Railla talk about buying a termite business.

Well today we'll go one better.

Derek Croft left the prestigious management consulting firm Bain to buy a small business.

And after looking at hundreds, the one he fell in love with was... LiceDoctors.

This lean, high-margin business sells in-person lice treatment services to the tune of $3m nationally every year.

And if that numbers surprises you, consider that it comes out to only about 17 orders per day across the entire US.

17 daily orders when 6 to 12 million children each year get head lice, according to the CDC.

So with a growth orientation, and pulling a few key levers, it doesn't seem unreasonable to imagine 17 daily orders growing to, say, 50. Which would mean a tripling of the business to $9m in annual sales.

Do you see why he got excited about lice?

Here he is, Derek Croft, owner of Lice Doctors.

About

Derek Croft

Derek Croft
Olivia Rhye
Product Designer

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