am Rosati is a name you've heard Acquiring Minds guests mention.
Sam is a search bootcamp operator.
A holdco owner.
SMBash co-founder.
Founding partner at SMB Law Group.
Search investor.
Publisher of the search investor list...
...and I'm probably forgetting what else.
Through all of this activity, and particularly by running a bootcamp for entrepreneurs looking to buy a business, Sam has seen countless searches up close.
And he's observed that not being clear on your target criteria can needlessly prolong your search by months or worse.
So he developed a framework to get clear on your criteria for the business you aim to acquire.
He calls it: Big 3, Little 2
Big 3, Little 2 achieves two things:
- It allows you to quickly qualify a business you see for sale so you know whether to invest more time pursuing it
- It strikes a balance to ensure you have enough deal flow, but not so much that you're looking at everything
As Sam says in the interview, as a searcher, you are a pipeline manager.
I'd not heard it put that way before, but that is an apt label for someone conducting an effective search to buy a business.
Here is Sam Rosati on his framework, Big 3, Little 2.
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