White-Collar Sisters Buy a Blue-Collar Business

September 5, 2024
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ou know how intimidating the deal process can be as a first-time business buyer with no finance background.

You know how intimidating it can be if you've only ever worked in an office, then buy a business and find yourself managing crews in the trades.

And that describes sisters Julie & Janna Hottinger.

But there was more.

Julie & Janna not only didn't have finance backgrounds, they didn't really have much general business experience, coming as they did coming from the worlds of public health & philanthropy.

And finally, as women, there was that nagging doubt around how people in the trades might react to them as new & inexperienced owners.

Well, let the Hottinger sisters be an inspiration if you are struggling with your own self-doubt.

Julie Hottinger & Janna Hottinger at Signature Woodworking
Julie & Janna Hottinger in the shop

Julie & Janna bought a business that builds custom cabinets for offices.

It did about $2.1m in revenue in 2022, the year before they bought it.

This year, they're on track to hit $3m, nearly 50% growth.

This is the story of how they took the plunge and have had a strong first 9 months as owners of Signature Woodworking.

Please enjoy this journey into buying a business with Julie and Janna Hottinger.

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