Buy and 3x a Project-Based Business in Just 2 Years

October 2, 2023
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ou've heard 100 times how valuable a bias toward action is.

Well today's guest Johannes Hock is a great example.

Only 6 weeks into their search, Johannes & his partner got under LOI on the business they'd end up buying. We spend a lot of time on what their process looked like.

And yes, luck was a part of it. It always is.

But you increase the surface area of luck by taking more action and moving quickly.

They also relaxed certain search criteria.

Sure, we all recognize & nod our heads that the perfect business doesn't exist.

But are you really prepared to buy, for example, a project-based business?

Johannes was, and did, and this open-mindedness was a big part of getting across the finish line.

Also listen for Johannes' thoughts on how hard to negotiate multiples, the underappreciated advantages of buying in a growing industry, and just his eagerness to get into business.

This last point was made to me recently by Brandon Adams in his update episode. There's value to just getting in the game.

How many of my guests have you heard say, my only complaint is that I wish I'd started sooner.

Tons of tactics and strategy both in this episode with Johannes Hock, owner of DFW Turf Solutions.

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Buy and 3x a Project-Based Business in Just 2 Years

In 2021, Johannes Hock bought an artificial turf installer business doing $5m. It's on track to exceed $15m in 2023.

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Key Takeaways

Introduction

Listen to the introduction from the host
Y

ou've heard 100 times how valuable a bias toward action is.

Well today's guest Johannes Hock is a great example.

Only 6 weeks into their search, Johannes & his partner got under LOI on the business they'd end up buying. We spend a lot of time on what their process looked like.

And yes, luck was a part of it. It always is.

But you increase the surface area of luck by taking more action and moving quickly.

They also relaxed certain search criteria.

Sure, we all recognize & nod our heads that the perfect business doesn't exist.

But are you really prepared to buy, for example, a project-based business?

Johannes was, and did, and this open-mindedness was a big part of getting across the finish line.

Also listen for Johannes' thoughts on how hard to negotiate multiples, the underappreciated advantages of buying in a growing industry, and just his eagerness to get into business.

This last point was made to me recently by Brandon Adams in his update episode. There's value to just getting in the game.

How many of my guests have you heard say, my only complaint is that I wish I'd started sooner.

Tons of tactics and strategy both in this episode with Johannes Hock, owner of DFW Turf Solutions.

About

Johannes Hock

Johannes Hock

Show Notes

In 2021, Johannes Hock bought an artificial turf installer business doing $5m. It's on track to exceed $15m in 2023. 

Topics in Johannes’s interview:

  • Comparing opportunities in private equity vs search
  • Sources of deal flow beyond BizBuySell
  • Mapping multiples to months for better perspective
  • Acquiring an artificial turf company
  • The luxury of finding a business with a GM
  • How to value and finance a fast-growing business
  • Tracking data from day one of ownership
  • How weather affects his cash flow
  • Unexpected costs of sales commissions
  • Benefits of having a partner in search

References and how to contact Johannes:

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Episode Transcript

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