henmark is a name many of you will know.

The 3 founders of the Maine-based holdco quit Wall Street in 2015 to go out and buy small businesses to hold and operate forever.

Today's guest Trish Higgins is one of those founders.

Trish and her two partners are often on panels and podcasts (including episode 55 of Acquiring Minds) doing high-level talks about holdcos and small business acquisition.

But I had Trish on today just for storytime.

I wanted to hear about a particular acquisition, that of Cap'n Fish's Cruises, a boat tour business in Maine.

Even for Chenmark, whose founding principle was to take the road less traveled, this seemed like such a funky, unlikely, and, frankly, unappealing business.

I wanted to understand what Trish saw that I didn't.

Well, she delivered; you're going to learn a lot about what to look for in these businesses.

And by the way:

Please enjoy my conversation with Trish Higgins, cofounder of Chenmark.👇👇👇

Sponsors

August Felker is a 2-time successful searcher — first with a traditional search fund; the second time around, he did a self-funded search.

Today August runs Oberle Risk Strategies, an insurance firm with a dedicated practice group for searchers and acquisition entrepreneurs like you.

If you've got a business under LOI, Oberle will provide complimentary due diligence on that business's insurance and benefits program. A great, no-risk way to get to know August & team.

They love helping searchers; they've worked with hundreds. Oberle is a specialty insurance brokerage for searchers, by a former searcher.

Check out the Search Fund Team at Oberle.