oday's guest has built a business with a size and scale rare in our world.

Jenna Whigham, along with her brother, bought a home care business in the fall of 2020.

It was big for a search business: $60-ish million of revenue, $10m of EBITDA.

‍Well just over five years later, revenue at Abound Health is projected to exceed $350m in 2026, and $75m of EBITDA.

We hear from Jenna how they have accomplished that.

We spend time on the business of home care, which is a popular target among searchers. Jenna speaks candidly about what makes these businesses so difficult, and so difficult to scale.

Much of Abound's growth has been inorganic; they've acquired 14 home care businesses during their ownership. (And their seller had done 7 before that.)

So while the headline numbers and tailwinds may draw you to this category, tread carefully. There are countless tiny home care agencies across the U.S. that stay tiny precisely because growing is so hard.

Also don't overlook the purpose of this service, which is to provide care and aid to the vulnerable. You can make a deeply positive impact by running one of these businesses well. That mission drew Jenna to the industry, and it helps get her through the difficult days.

Conversely, running one of these businesses badly can cause real damage to individuals, families, and communities.

So if you like the category, treat it with the gravity it deserves.

OK, please enjoy the candor and journey of Jenna Whigham, president of Abound Health.