s today's guest approached 30 and wanted to start having kids, she knew her then-career in finance wouldn't allow her the flexibility to be the mom she wanted to be.

Entrepreneurship — specifically, buying a business — would.

So Robin Kovitz bought a small gift basket business in late 2014.

Since then has built it into an industry leader with a reported $30m in revenue.

‍It took Robin four years to find her business, and apparently her story floats around the ETA community as a cautionary tale.

And while, yes, you want to aim for less than 4 years, I contend there is much to model in Robin:

• Targeting an industry that seems smaller than it actually is, then dominating it
• Buying a business for which you can have passion
• Identifying your three nonnegotiables
• ‍And, long-termism

Robin's story reminds me of the recent interview with Don Grigg, who bought a small plastics molding business and has since grown it into a leading kayak manufacturer. Don encourages searchers to realize that the business you buy can become your life's work.

‍Well, Robin has been in her beloved business 11 years now, and shows no signs of slowing down or exiting.

Here she is, Robin Kovitz, owner of Baskits (with an "i").