Saying No to Home Services, Yes to B2B Media

February 22, 2024
Listen in Apple Podcasts appListen in SpotifyListen in Apple Podcasts appListen in SpotifyRSS address of the Acquiring Minds podcast feed
S

ure, there are a lot MBAs and people with finance backgrounds who buy businesses.

But regular listeners of Acquiring Minds know that buyers come from every background.

Today's guest Nathan Gregory hails from the music industry, having worked with artists like Guns 'n Roses, Dua Lipa, Green Day.

We spend quite a bit of time on Nathan's path to buying a business, which was a winding one. (Maybe like yours?)

Listen for a key moment in his journey, when he had been searching for a home services business to buy.

As you know, home services like HVAC, plumbing, pest control have been popular targets among business buyers.

But this direction wasn't working for Nathan & his partner.

They pivoted, and found a business that made more sense for them & their basket of skills.

Autobody News team
Nathan & the Autobody News team

So this is also a story about business-buyer fit.

If at all possible — which it often isn't — but leveraging your existing skill set can be an unlock to finding a business to buy, then having success with it as its owner-operator.

Please enjoy this interview with Nathan Gregory, owner of the 42-year-old trade magazine, Autobody News.

Read MoreStories

Saying No to Home Services, Yes to B2B Media

Nathan Gregory left the music industry to buy Autobody News, a business that could benefit from his experience in media.

Jump to:

Disclaimer: We've made every effort at accuracy on this page, but errors sometimes slip through. If you spot one, please let us know, and we'll get it fixed.

Key Takeaways

Introduction

Listen to the introduction from the host
S

ure, there are a lot MBAs and people with finance backgrounds who buy businesses.

But regular listeners of Acquiring Minds know that buyers come from every background.

Today's guest Nathan Gregory hails from the music industry, having worked with artists like Guns 'n Roses, Dua Lipa, Green Day.

We spend quite a bit of time on Nathan's path to buying a business, which was a winding one. (Maybe like yours?)

Listen for a key moment in his journey, when he had been searching for a home services business to buy.

As you know, home services like HVAC, plumbing, pest control have been popular targets among business buyers.

But this direction wasn't working for Nathan & his partner.

They pivoted, and found a business that made more sense for them & their basket of skills.

Autobody News team
Nathan & the Autobody News team

So this is also a story about business-buyer fit.

If at all possible — which it often isn't — but leveraging your existing skill set can be an unlock to finding a business to buy, then having success with it as its owner-operator.

Please enjoy this interview with Nathan Gregory, owner of the 42-year-old trade magazine, Autobody News.

About

Nathan Gregory

Nathan Gregory

Show Notes

Nathan Gregory left the music industry to buy Autobody News, a business that could benefit from his experience in media. 

Topics in Nathan’s interview:

  • Building and exiting a beer koozie brand
  • Managing brand partnerships for pop stars
  • Educating himself on business acquisition
  • Pivoting away from home services
  • Buying a media company with a partner
  • Why print media isn’t dead 
  • His audience-first approach
  • Commitment vs passion for the industry
  • Serving a hybrid workforce
  • The business model for trade publications

References and how to contact Nathan:

Get a complementary pre-acquisition HR & PEO review for your target business:

Book your free tax strategy session for business buyers today:

Connect with Acquiring Minds:

Listen Instead of Watch

Episode Transcript

Show Transcript