Key Points From the Interview
Vivian Chen was frustrated by years of false starts attempting to create a business.
The discovery of websites that list businesses for sale made her realize she could acquire an existing business, and her perspective shifted.
Deciding to acquire an online business, she looked for many months. When she saw Modern Innkeeper for sale, she immediately loved the brand.
While essentially abandoned by the owner, it had generated a lifetime total of about $50k. So she knew there was demand and potential, even though revenues had declined to zero.
Since acquiring it, she has grown sales to almost $5k/month. Social media marketing and focusing on the Shopify store have been key to the growth.