t's not the most obvious path to go from Fortune 500 digital marketing to acquiring a direct mail business.

But today's guest saw an opportunity that most people miss.

Brian Jungles acquired City Publications Atlanta, a direct advertising business that has served the local home services market since 1996.

The flagship of an 11-market franchise system, it connects home services companies with Atlanta homeowners through targeted print campaigns.

Brian had spent nine years at Adobe managing a $34 million book of digital marketing business, pitching campaigns to Fortune 500 CMOs. What he kept hearing, even from the most tech-forward companies:

"Can this integrate with our direct mail?"

That signal, combined with the growing analog revolution — ad blindness online, proliferation of AI slop — is the heart of his thesis.

Listen for how Brian financed the deal.

He skipped the SBA entirely and instead borrowed against his investment portfolio via a "Liquidity Access Line" from his bank — roughly half the SBA interest rate, and no fixed monthly repayment schedule. It's a structure I hadn't heard before, and if you have a material balance sheet, it's worth understanding.

Also listen for Brian's reasons for buying so small — one employee, no payroll, no investors — and why he saw all of that as feature, not bug.

Here is Brian Jungles, owner of City Publications Atlanta.