or 18 years, today's guest ran his own executive search business.

Jeff Flannery was earning $500k many of those years, some years much more.

But what he had was a practice, one that relied on him doing service delivery himself to generate a lot of the revenue. It was not a true business; he wasn't building equity in a saleable asset.

The subject of today's interview is Jeff's second chapter in his journey of entrepreneurship.

And this time around, he is indeed building equity value.

Specifically, over $2.5m of EBITDA this year on over $25m of revenue across 17 massage and facial spas in the Hand & Stone franchise system.

Jeff acquired his first Hand & Stone in 2019, so he's built that empire over just 6 years.

Which might surprise you less when you hear Jeff's fast-talking energy. And the fact that he worked 100-hour weeks for the first few years.

Looking ahead, he's got his on eye on $50m in revenue, a goal he thinks is "totally realistic."

One final detail to leave you with:

Jeff started his journey into ETA franchising at 49 years old.

So let that be a reminder to the mid-career folks listening that it's not too late to pivot into ETA, and that if you hit upon something that's working, you can build an empire in 6 years.

Here is Jeff Flannery, owner of 17 Hand & Stone spas.