commerce was probably the hottest category for entrepreneurial business buyers when I started Acquiring Minds back in 2021.

In those peak-Covid days, ecommerce demand was surging, and we all wanted a business we could run remotely.

Well ecommerce fell back to earth pretty hard, and there aren't nearly as many ecom business acquisition stories these days.

So I was eager to hear the story of today's guest, Chris Farkas.

Chris bought EmergencyKits.com, a business that seems to defy many of the weaknesses commonly associated with ecommerce — consumer focus, platform risk, lack of differentiation.

And with about $700k of SDE and 9 employees, it was the right size for a self-funded SBA searcher.

Note, Chris had to figure out that SDE number on his own. Listen for how the seller's cash accounting made calculating the business's true profitability a challenge.

Also listen for Chris's brutal J-curve, and how he finally got to the right side of that "J".

Finally listen for Chris's experience owning a business that requires a 3-hour door-to-door flight to reach. He's made it work, but not without personal costs.

Here he is, Chris Farkas, owner of EmergencyKits.com.