Hiding in Plain Sight on BizBuySell: $800k SDE for 2x

April 21, 2025
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ne good deal can change your life.

And that's not hyperbole.

Now, many people in business never enjoy a life-changing deal, and they build wealth anyway, compounding hard work & consistency over years.

But it sure helps to find a great deal!

Exhibit A: today's guest, Joe Ziolkowski.

And guess what, that great deal was hiding in plain sight on BizBuySell.

Like many of you, Joe was checking BizBuySell daily, not seeing many interesting businesses come up for sale.

He finally decided to relax his filters a little, and look not just at the new stuff, but the old stuff, the listings that had been sitting for a while.

And that is the origin of his ownership of Woodland Face Veneer.

Woodland Face is a manufacturer with $11m in sales and $800k-ish in SDE.

Sale price? $1.5m.

Yes, your math is correct. That's less than 2x for a mature, sizable business, with an SDE level that self-funded searchers all seek.

Now, there is some customer concentration to this business. It's in a very small town.

But those are relatively minor when you consider Joe's entry point into this 8-figure manufacturing business.

I wish us all similar good fortune.

Here is Joe Ziolkowski, owner of Woodland Face Veneer.

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Hiding in Plain Sight on BizBuySell: $800k SDE for 2x

Joe Ziolkowski found the deal of a lifetime — a $10m manufacturing business — by expanding his filters on BizBuySell.

Key Takeaways

Introduction

Listen to the introduction from the host

ne good deal can change your life.

And that's not hyperbole.

Now, many people in business never enjoy a life-changing deal, and they build wealth anyway, compounding hard work & consistency over years.

But it sure helps to find a great deal!

Exhibit A: today's guest, Joe Ziolkowski.

And guess what, that great deal was hiding in plain sight on BizBuySell.

Like many of you, Joe was checking BizBuySell daily, not seeing many interesting businesses come up for sale.

He finally decided to relax his filters a little, and look not just at the new stuff, but the old stuff, the listings that had been sitting for a while.

And that is the origin of his ownership of Woodland Face Veneer.

Woodland Face is a manufacturer with $11m in sales and $800k-ish in SDE.

Sale price? $1.5m.

Yes, your math is correct. That's less than 2x for a mature, sizable business, with an SDE level that self-funded searchers all seek.

Now, there is some customer concentration to this business. It's in a very small town.

But those are relatively minor when you consider Joe's entry point into this 8-figure manufacturing business.

I wish us all similar good fortune.

Here is Joe Ziolkowski, owner of Woodland Face Veneer.

About

Joe Ziolkowski

Joe Ziolkowski
Olivia Rhye
Product Designer

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